The question of how much to spend on an engagement ring has sparked countless debates, with one enduring rule of thumb claiming that it should cost three months’ salary. But where did this idea come from, and does it still hold true in today’s world?

Let’s explore the origins of this myth and offer a more modern perspective on budgeting for such a meaningful purchase.

The Three-Month Salary Rule: A Marketing Invention

The notion of spending three months’ salary on an engagement ring can be traced back to a mid-20th century marketing campaign by De Beers, a diamond company. At the time, De Beers was looking to increase demand for diamonds and cleverly introduced the idea that the value of the ring should reflect the buyer’s love and commitment. The campaign initially suggested spending one month’s salary, but this was later extended to two, and eventually three months, as a way to elevate perceived value.

While the idea took hold in popular culture, it was never based on any financial or emotional reasoning. Instead, it was a clever piece of advertising that turned into an enduring myth.

A Budget That’s Best for You

The truth is, there’s no universal formula for how much you should spend on an engagement ring. The “right” amount depends entirely on your personal circumstances, values, and priorities as a couple. Rather than focusing on arbitrary rules, consider the following:

• Your Financial Situation: Set a budget that feels comfortable and doesn’t cause undue financial stress. Remember, this is just the beginning of your shared life together, and other expenses, like a wedding or a home, may also be on the horizon.

• Her Style and Preferences: Think about what your partner will love and cherish. Sometimes, a more modest ring that reflects her personal style and tastes can hold greater sentimental value than the most extravagant piece.

• Symbolism Over Size: The ring is a symbol of your love and commitment, not a measure of your financial worth. A thoughtful, meaningful choice will always matter more than a price tag.

A Modern Perspective

Today, many couples approach engagement rings with a more practical mindset. Some opt for custom designs to ensure their ring reflects their unique story, while others choose lab-grown diamonds or alternative gemstones to achieve stunning results within their budget.

Ultimately, the amount you spend should be about what feels right for you both. An engagement ring is a deeply personal purchase, and the most important thing is that it reflects your love, commitment, and shared values. No matter your budget, what truly matters is the journey you’re beginning together.

To touch on the values at Laher - our core mission is to help every couple achieve their dream engagement ring regardless of any limitation. There is an amazing world of undervalued gemstones and diamonds that are wholly ignored by the industry. So rest assured, any budget that you come to us with, we'll be able to help you find the a very personal and important centre stone to be the hero of your design.